PHPLaravelVideo
Developer Experience & Adoption Leader
I build systems that increase customer adoption, especially for developers.
20%
YoY developer signup growth. Contributed through discovery and education at Twilio.
900%
Organic views growth. Twilio Developer Blog · First 18 months.
10
People led at Twilio.
17+
Years building digital experiences
Selected Work
A few recent platforms, products, and programs focused on developer experience and customer adoption.
Developer Hub
Relaunched a developer destination that had been scheduled for retirement.
Outcome
1,930% year-over-year growth in signup intents
Code Exchange
Turned a retiring catalog into a library of apps developers could deploy and extend.
Outcome
41% month-over-month growth in organic views
Developer Blog
Founded developer content and grew organic discovery through technical education.
Outcome
900% growth in organic views in 18 months
I connect engineering, education, and leadership to drive adoption.
I turn complex ideas into clarity, and clarity into adoption. By blending narrative, structure, and data, I create systems that help developers learn, build, and succeed—faster.
Engineer
I build platforms and tools that help developers move from discovery to implementation.
Strategist
I connect customer needs to clear priorities and measurable adoption.
Leader
I build teams, align stakeholders, and turn shared vision into shipped work.
Tutorials
Practical guides to building with APIs
Originally published on the Twilio Blog.
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